URODA Polska (formerly known as Bi-es Polska) was established in 1996. Currently one of the most important Polish perfumes producers. The company produces and distributes cosmetic products such as eau de parfum, eau do toilette, perfume, after-shave lotions, deodorant sprays and perfumed deodorants.

The year 2009 was a watershed year, as the company extended its offer with well-known and popular brands for face and body, such as Uroda (Melisa, Kwiaty Polskie, Active 90) and a brand men's fragrances MAKLER. It was also in 2009 when the company established cooperation with licensors of famous Disney characters, Marvel superheroes, as well as with Mattel and Cartoon Network. Currently, the company offers cosmetics for children only under license with Mattel Company: perfume, eau de toilette, shower gel & shampoo 2 in 1, and lipbalms with the most popular characters of Monster High, Barbie, Hot Wheels. Thanks to their introduction to the world markets, Uroda Polska continuously strengthens its position in the field of mass fragrances.

In 2012, due to the dynamic development on the global markets and having purchased the brand URODA, the company changed the name from Bi-es Polska to URODA Polska. The name change was accompanied by establishing a new company image. Bi•es Fragrances are among the most recognizable brands in its segment. Bi•es portfolio is being constantly updated with new products, introduced on the basis of analysis of consumers' needs and the latest market trends in perfumery.

URODA Polska is the winner of the prestigious "Quality of the Year 2008" prize, awarded by the editors of "Business Report" in the "Gazeta Prawna", as well as it is involved in various community projects and environmentally friendly activities. Two years ago, thanks to recycling of packaging waste, as much as 308.80 tons of greenhouse gases was saved, which is equivalent to the annual emissions of CO2 by about 150 cars!

URODA Polska brands:

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